Between the boardroom and the beehive

Two worlds, one principle: clarity

In the morning, I sit in global strategy calls; in the evening, I sit in the garden between beehives. For me, this contrast is not a contradiction, but a source of strength.

The boardroom is about numbers, growth, speed. The beehive is about tranquillity, nature, precision. Both require clarity, an unwavering focus on the essentials.

Beetiful was born out of precisely this tension: the precision of a global executive combined with the simplicity of a natural product. ‘I have learned that those who live in two worlds can build bridges. Between tech and nature. Between business and beauty.’

Of course, it's not always a walk in the park. There are days that are longer than planned and nights when my mind won't settle. But that's what makes the journey so valuable: experiencing that you don't have to be perfect to make a difference.

My double life is not a balancing act, but a statement: that excellence can take many forms and that skincare can be just as strategic as a global corporation. Above all, it is proof that you can achieve both if you follow your own path and have the courage to prioritise clarity over compromise.

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